The increase in game users over the last year alone brought about a huge shift in the gaming industry. One apparent impact is that the industry is raking in more billions of dollars, thanks to over-subscription in online casinos.
As a result, operators in this space, such as game developers and marketers, have a lot of room to grow.
If you want to take advantage of this, staying up to date on related trends and statistics will help you a lot. You’ll be able to make smart choices and propel your business to greater heights. See more on Socialpros.io.
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The Covid-19 Effect
In 2020, the pandemic fueled the rise of the mobile game industry. 2020 will be remembered as the year of the pandemic. All came to a halt that year, and businesses faced extreme challenges.
Despite the fact that the raging pandemic devastated several companies in many sectors, the gaming industry was spared. Mobile gaming grew exponentially as people resorted to gambling on the go. With that, people realized the convenience of mobile gaming in comparison to other platforms.
Mobile Stats
We’ll look at the numbers and see how much the mobile gaming industry expanded in 2020. As you can see, there were several gains. To make it easier for you, we’ve divided the data into different categories.
Statistics on Revenue
Revenues of $77.2 billion USD in 2020.
In 2020, the mobile game industry was one of the most profitable industries on the planet. With a record turnout of $77.2 billion in the previous year, 2021 shows no signs of slowing down.
● The number of players has increased by 12%.
With over 2.5 billion players in 2020, the mobile gaming industry grew by 12% from 2019. With travel still limited and people confined to their homes, the number is expected to rise even further this year.
● In the second quarter of 2020, alone, $19 billion was invested.
During the second quarter of the previous year, Lockdown caused an increase in the number of gamers. In the second quarter of 2020, gamers invested more than $19 billion in mobile games.
● iOS apps accounted for 25% of all downloads, while Android apps accounted for 21%.
Mobile games account for about 21% of all Android app downloads and 25% of iOS app
downloads. This percentage is projected to rise in 2021, with several investors and developers releasing excellent games.
Trends in mobile game media purchases
The year 2020 was a good year for mobile game media buy because it saw a lot of development. For example, the number of mobile game advertisers increased by 9% year over year to 60,000.
With a share of 24 percent, these advertisers make up a significant portion of mobile app
advertisers.
Predictions for Mobile Game Trends in 2021
Many improvements occurred in the mobile game development department in the year 2020. As a result, game developers have increased their advertisement budgets in order to draw more players and capture a larger market share.
Assume, however, that the operational costs surpass the revenue produced. In that case, the drop in revenue could cause a crisis for the mobile game industry, jeopardizing its survival.